When people are confronted with daunting problems like climate change, water pollution and the demise of bee populations, they think to themselves “what can I do as an individual that will make any difference?” As it turns out, it’s more than people think.

For the people at Blue Thumb, it‘s about motivating others to Pledge to Plant for Clean Water® but it’s this very mission that addresses both climate change and troubled bee (and other pollinators) populations. Daunting issues are rarely isolated but interconnected — that’s why they seem so daunting!

What Blue Thumb is working towards is building an understanding that people do have the ability to make a difference starting with their own back (and front) yard. By creating a yard that is resilient to climate change, the results can be aesthetically beautiful, at the same time be actively filtering dirty water runoff, feeding bees, and other pollinators, cleaning the air, saving time and money plus other delightful benefits.

To be truly resilient means embracing change. Changing attitudes about what a yard is supposed to look like is a start. Make a visit to Blue Thumb’s State Fair Exhibit and you may never look at your turf the same way again.

Want to Find How You Can Make a Difference In Your Yard? Plan on visiting the Blue Thumb Exhibit at the Minnesota State Fair.* There’ll be experts on hand to show you how you can create a resilient, low-maintenance yard. New and avid gardeners can determine the best native plants to add to their landscape for filtering water and nurturing bees and other pollinators. (And while you’re there be sure to make your Pledge to Plant for Clean Water!)

* Blue Thumb’s Minnesota State Fair Exhibit is located outside the Eco Experience Building, August 24th-September 4th, 2017. Minnesota State Fair, 1265 Snelling Avenue, St Paul, MN 55108 United States + Google Map

Shown below are “Resilient Yards” — Blue Thumb Minnesota State Fair exhibit sign series art directed and designed by Grand Ciel Design in creative partnership with MP&G Marketing Solutions Master Water Stewards themselves – who handled the fun puns and creative copy details along with strategy and promotion for the exhibit. By using design and strategy, we’re doing our part working with Blue Thumb to help clearly illustrate the possibilities and solutions to daunting problems in creative and memorable ways.

rainwater runoff number one threat to clean water carries pollution into waterways

shade trees cool landscape clean air provide habitat prevent erosion reduce runoff

view of native plants let rain water runoff soak in filter before hitting waterways

low maintenance lawn means less mowing less water less fertilizer saves time and money

create friendly micro-climate yard

planting resilient yards grow veggies flowers feed bees help endangered rusty patch bumblebees monarchs make a difference

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