by Kristin Maija Peterson | Jun 30, 2015 | Branding
I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social... 
by Kristin Maija Peterson | May 21, 2015 | Creative Inspiration
Really, I was. I had no idea. At last night’s Minnesota Women in Marketing & Communications (MWMC) Annual Year End Event, held at the lovely Minneapolis Event Center, I was presented the “Volunteer of the Year” award. I honestly did not see this coming. Here’s the... 
by Kristin Maija Peterson | Feb 3, 2015 | Branding
When a client comes to me stating, “We need a brochure” I don’t immediately imagine about what their brochure will look like, instead I counter their request with questions. Such as: “Do you really need a brochure? How will you use it, internally, externally or both,...
