by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Design Thinking
How Stock Imagery Can Be Your Best Friend While I’m a big fan of organizations having a library of custom photography to authentically represent their brand in the world, there is a place and space for stock imagery to reflect your brand, too. It just takes some... 
by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Branding
Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing... 
by Kristin Maija Peterson | May 21, 2015 | Creative Inspiration
Really, I was. I had no idea. At last night’s Minnesota Women in Marketing & Communications (MWMC) Annual Year End Event, held at the lovely Minneapolis Event Center, I was presented the “Volunteer of the Year” award. I honestly did not see this coming. Here’s the... 
by Kristin Maija Peterson | Feb 3, 2015 | Branding
When a client comes to me stating, “We need a brochure” I don’t immediately imagine about what their brochure will look like, instead I counter their request with questions. Such as: “Do you really need a brochure? How will you use it, internally, externally or both,...
