by Kristin Maija Peterson | Aug 25, 2015 | Branding
Fashion designers, interior designers and theatre costume designers have long used mood boards as a tool to flush out ideas and direction for their projects. An example of a mood board that could represent a “look and feel” for a fashion or lifestyle brand. Mood... 
by Kristin Maija Peterson | Jun 3, 2015 | Creative Process, Design Thinking
An oldie, but goodie post from the archives — an sampling of my creative process and inspiration. I love “branding” events and giving them that extra special touch. Quick Background: I was approached to design an invitation for the Madison Claire Foundation’s first... 
by Kristin Maija Peterson | Mar 26, 2015 | Creative Resources
If you’ve never worked with a designer or a creative team before, our process may feel completely mystical. After all, it appears we can create something out of nothing. As magical as this may seem, there are logical steps to the creative process, and it starts by...
