by Kristin Maija Peterson | Mar 26, 2015 | Creative Resources
If you’ve never worked with a designer or a creative team before, our process may feel completely mystical. After all, it appears we can create something out of nothing. As magical as this may seem, there are logical steps to the creative process, and it starts by...
by Kristin Maija Peterson | Feb 3, 2015 | Branding
When a client comes to me stating, “We need a brochure” I don’t immediately imagine about what their brochure will look like, instead I counter their request with questions. Such as: “Do you really need a brochure? How will you use it, internally, externally or both,...