Spark A Connection
Art Direction, Branding, Print Design
When Minnesota Women in Marketing and Communications (MWMC) approached me to design an invitation for their All-Member Spring Celebration, they had only an event theme “Spark A Connection,” invitation copy and a request that a map to the venue be included in the design. After that, anything (within budget) goes!
Thinking about “what a spark starts” led to the idea of creating an over-sized “match book” (approximately 200% of an actual match book), that would fit into an A2 sized invitation style envelope. The inside flap housed the drawn map and an insert for the invitation details folded and tucked into the bottom flap of the match book.
The artwork selected carries the dominate MWMC orange color and the lively, energetic feel associated with the MWMC brand — working elegantly with the invitation messaging and purpose. My special thanks to Fresh Color Press for their care and attention that helped make this project a success.
As part of a tie-in event give-a-way for the MWMC All Members’ Spring Celebration, we created a matching “bookmark” that outlines MWMC’s key attributes and points of difference.
Event Invitation Envelope
Past Design Contributions
• Conference Website
• Conference Programs
• Workshop Tip Sheets
Kristin is a very talented designer and truly understands what it takes to make a brand come alive. She is skilled at taking basic details, creating designs and adding messaging that makes our brand light up.
— Katie Fisher, Past President of MWMC
As a women’s only organization, MWMC is uniquely poised to help its membership realize professional success and personal fulfillment by delivering services in an environment that inspires boldness, encourages leadership and nurtures relationships. MWMC is the only marketing communications organization in Minnesota that is dedicated to delivering the depth of education, training, relationship, and leadership opportunities to help women leaders advance in their careers.