Get {And Enjoy} Your Daily Dose of Trees

Art Direction and Design

woman backpacking through old forest path

Partnered with MP&G Marketing Solutions to design elements of the Minnesota DNR’s Arbor Month Celebration campaign — its purpose to educate and promote the overarching theme “The Health Benefits of Trees.” (Traditionally, the MN DNR selects a “host city” for its Arbor Month Celebration events and festivities. With the theme set, Rochester, Minnesota, home of the world-renowned Mayo Clinic, was a natural choice as the 2016 host city).

Get Your Daily Dose of Trees

The project began by creating a theme graphic that could be easily incorporated across media to promote the Arbor Month Celebration 2016. Because the main target audience would be kids, their parents, schools and school nurses, I kept the design clean and simple, child-like, easy to read tree shapes with “parent and child” enjoying their natural surroundings.

While the overarching theme focuses on the “Health Benefits of Trees,” the theme itself was wanting for a catchphrase or tagline to make it more memorable. Brainstorming sessions were conducted to flush out possible phrases to match the Arbor Month’s campaign’s theme and this rhyming pair of lines made the final cut.

Website banner image Arbor Month May 2016 Get Your Daily Dose of Trees

For a stronger visual tie-in with the Arbor Month Celebration, I chose to overlay the theme graphic over a selected photo of a park pathway, lined with trees. Web banner was posted on the MN DNR website.

MN DNR Health Benefits of Trees Infographic

As a fun, educational tool / poster, I designed an infographic with a tree as the focus point with icons representing each specific benefit trees provide. Infographic was sent to schools as part of an educational Arbor Month kit.


Theme Graphic
Press Release Stationery
Web and Social Banners
Infographic Poster
Retractable Display Banner
Social Memes 2016:
(Facebook & Twitter)
Social Memes 2017:
(#31DaysOfTrees Challenge)

“The Minnesota Department of Natural Resources works to integrate and sustain the interdependent values of a healthy environment, a sustainable economy, and livable communities. DNR’s integrated resource management strategy shares stewardship responsibility with citizens and partners to manage for multiple interests.” Read more about the DNR >

View Site: Minnesota DNR

Trees and shrubs can reduce stressful noises by 50%
Trees decrease mental stress
Trees Keep the Air Clean

Taking each health benefit and turning it into a social meme to post on Facebook and Twitter expanded educational reach beyond the printed infographic poster. Images and alternatives were selected to pair with each health benefit and corresponding health icon. Images were chosen for relevancy, appeal and humor. Below: Social Meme adapted for MN DNR’s Twitter feed.

Health Benefit of Trees Twitter Post Sample 1

Select Social Memes from MN DNR Arbor Month Campaign 2017

While many of the materials were updated and repurposed from the “Health Benefits of Trees” 2016 campaign, the focus of the Health Benefits of Trees” 2017 campaign was to engage and build a millennial audience using social media as a major component. Creating a “31 Days of Trees Challenge” competition further encouraged a millennial audience to go and enjoy a daily dose of trees by photographing and posting their own tree experiences and stories. Below is a selection of Facebook memes (promoted posts and ads) that ran through out the campaign. [Campaign metrics to come]

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