Transforming Your Space.

Branding Clean Sweep Organizing

Art Direction, Branding, Website Design, Print Design

PROJECT DETAILS:

There’s a lot more to home organizing than putting possessions in their proper place. Clients can have issues with attention deficit disorder or simply can’t bear to throw anything out from their children’s lives. It takes a gentle, understanding approach for organizing to take place. My approach was to create a look that was inviting, practical, yet fun, with the spirit that when “everything is in its place,” it can be tremendously freeing, allowing Clean Sweep Organizing clients to be more efficient and productive in their lives.

Note: Since my client’s business has expanded to include home staging for sale and auctions, we have elected to drop the word “Home” from her business name to reflect her broader service offerings.

Clean Sweep Home Organizing had been in business for over ten years and with growing competition in the home organizing field, my client felt pressure to have an actual “face” for her business. I was brought on board to help her discover “what that should look like,” allow her to stand apart from the competition and be recognized for her nurturing, caring style with clients and the variety of services she provides.

Our client had a need for an online presence, but not a full-blown website. Our solution was to create a simple one-page micro-site that quickly tells about Clean Sweep Organizing’s service offerings, pricing, client testimonial, credentials and contact information. UPDATE: Clean Sweep Organizing has been outfitted with a new WordPress website that’s responsive (a must for all websites) with plans to add a portfolio of Before and After organizing projects to show prospective clients.

View Site: Clean Sweep Organizing

It’s always fun to see what you can do with a client’s brand during the holidays. We found Clean Sweep Organizing’s logo a delight to work with for just this occasion. It was a clever way to say thank you and send holiday cheer to clients — and a way to make her business be memorable, too.

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