Caring and Commitment in Action.

Assistance League ® Minneapolis/St. Paul

Art Direction, Branding, Print Design, Web Design

Assistance League volunteer sorting school uniforms for Clothes For Kids Program


I’ve been working with Assistance League of Minneapolis St. Paul marketing and other committees to strengthen and create a consistent branded look and feel based on its existing style guide. The next big step for this amazing non-profit was to break from Assistant League’s National website template and revolutionize their local chapter’s online communications with its own chapter website, members’ side site and Thrift shop site.

WordPress was the content management system of choice for Assistance League members to easily make updates to each site, keeping content on the members’ log-in site easy to find, update and access as well as keeping their Thrift Shop specials and coupons current.

View Site: Assistance League Minneapolis/ St. Paul

Assistance League chapter website design view

I designed an interface for each of the Assistant League’s sites based on earlier branding efforts and streamline site organization based on the chapter’s needs and target audiences. Features include a homepage slider for imagery+messaging, video and content about the League’s various community programs, the ability to accept donations online and blog to post news and happenings with Assistance League. Having their own chapter website has really energized and empowered this all volunteer organization.

Assistance League Thrift Shop website design

A big shout out to our WordPress partner on this project, Trevis Carletta who did a fabulous job bring our ideas into light, plus Goldfish Communications for capturing “Life as it Happens” at various Assistance League events and whose photos breathe energy and personality into their new chapter website.

Assistance League Minneapolis/St. Paul 2014 annual report design 2014

ABOVE: Assistance League 2014 Annual Report.

In the past, Assistance League’s Annual Report lacked a consistent, branded look and feel. I worked to resolve what was once a cluttered collection of text, graphics and photos into a clean, inviting to read layout that could be used to guide the look and feel for future reports. A big engaging photo is selected for the cover with layout reflecting the energy and enthusiasm that is so much a part of this organization. Response to the updated branding has been overwhelmingly positive and has increased awareness and donations for Assistance League.

BELOW: Assistance League 2013 Annual Report.

Assistance League annual report design 2013

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Annual Reports
Open Your Heart Appeal
Website Design
Banner Designs
Business Cards

Assistance League volunteer sorting school uniforms for the the organization’s Clothes for Kids Program.

Photos by © Debra Fisher Goldstein Photography

Assistance League is a nonprofit organization of volunteers committed to identifying unmet needs and addressing them through programs developed and administered by our members. They are a 501(c)(3) philanthropic nonprofit, nonpolitical, nonsectarian, all-volunteer organization. The money for the programs is generated from the Assistance League Thrift shop and from grants and donations. The Minneapolis/St. Paul chapter is one of 120 Assistance League chapters nationwide. Each year, over 170 members work to fund and serve community programs.