The Creative Process ~ What It’s Like Working with Me.
What You Can Expect When We Work Together.
First, We Talk. At best, this should be a face-to-face meeting, or over the phone, (depending on time zones and our locations), whatever works best for you. You tell me about your vision and your organization, the problems you’re wanting to solve and the outcomes you’d like to achieve. (As needed, I will provide an NDA to ensure you our conversations remain confidential). I’ll actively listen, ask good questions and take copious notes. We’ll look at what has worked in the past, and what hasn’t. We’ll discuss the parameters of your project.
Next, I provide an estimate that clearly defines your project’s scope, time frame, and cost. If you accept, we do a little paperwork (contract signed and deposit made). Then:
Discovery. The discovery phase digs deep into what needs to happen and clarify the vision for your project. This might involve a questionnaire I provide to interviewing key people within your organization to audience surveys.
Creative Brief. I draft a creative brief, an important short living document based on the information I’ve gathered and to keep us both accountable, clearly focused on objectives and to ensure the success of your project. Along with the creative brief, I provide an outline of recommendations and project timeline.
Work Begins. Once the creative brief is approved, I research, brainstorm, sketch and design to both the creative brief and project scope.
Work Continues. I present the work along with rationales for the design direction I’m taking and how they meet your objectives. We review the work together and revise as necessary, based my recommendations and your feedback.
You Love It. Final, approved project piece(s) are produced. Depending on your project, I will build a team of photographers, video producers, editors, web developers, and printers to ensure seamless production and/or implimentation.
Delivery. I make certain that your final deliverables as defined in the project scope are produced and launched on time.
Delighted. You join my roster of happy clients.
How I Can Help You Succeed:
• Create, implement, and manage your brand across all media, seamlessly
• Manage your projects, from concept to completion, on time, on budget
• Provide on-target, brand centric multi-deliverable projects
• Bring fresh ideas, perspectives, and direction to all your projects
• Offering genuine enthusiasm and leadership
• Creating Unique Identities & Brand Personalities / Brand Messaging
• Brand Overhauls for Clarity + Focus, Repositioning = Fresh Life
• Designing Clear Communication Systems / Collateral
• On-Target, Brand Centric Multi-Deliverable Projects
• Web (Responsive) Design, Custom E-mail Templates
• Brand Copy Writing + Ad Copy Writing
• Branding Events Themes + Event Promotions
Looking for an experienced designer who does much more than make pixels look pretty? Add me to your team. Here’s what I bring to the table:
INPUT: Bringing research and resources you don’t have time to hunt down.
CURIOSITY: Understanding all aspects of a project, from details to the big picture. I ask a lot of really good questions to bring clarity to any project.
PERSPECTIVE: Generating fresh ideas that add sparkle to marketing campaigns.
DIRECTION: Providing clear art, design, and photo direction that is in tune with the project.
ADAPTIVE: As a quick learner, I’m not afraid to jump into the unknowns. For example, I’ve dived in cold and learned to use a number of CMS, such as WordPress, DNN (DotNetNuke), and Blackboard for the projects at hand.
COLLABORATIVE: Going above and beyond to make you look good and to make projects a success.
Sound Easy Enough?
Kristin provided detail rationales explaining color and font choice, graphic symbolism and other details I had not even considered. Her process opened my mind up to the possibilities. Kristin was very good at making suggestions and guiding me if she thought I was moving in a direction that would not benefit the final outcome. I highly recommend Kristin for her artistic design approach and superb service.
— Cindy Buckett, Corporate Administrator