by Kristin Maija Peterson | Jun 30, 2015 | Branding
I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social... 
by Kristin Maija Peterson | Jun 9, 2015 | Branding
Why Is Having A Tagline So Important? Just as your logo is the visual face of your brand, a tagline is a part of your brand voice. A tagline is said and heard and so it can reach beyond the “physical places” your brand is displayed, i.e. on products, marketing... by Kristin Maija Peterson | Mar 4, 2015 | Branding
Or Dashing and Chivalrous? One of my long time clients is a home exteriors company — family owned, 20+ years of experience. In working with them, I’ve learn volumes about roofing, siding, gutters, insulation, ventilation, you name it, I can even bore you with how ice... 
by Kristin Maija Peterson | Feb 16, 2015 | Branding
To become near and dear to our hearts and minds, those responsible for building brands should take note of a timeless brownstone hardware store on the corner of 7th Street and Atlantic. The mind is an uncanny organ, how it can pull up decades old memories — just like... 
by Kristin Maija Peterson | Feb 3, 2015 | Branding
When a client comes to me stating, “We need a brochure” I don’t immediately imagine about what their brochure will look like, instead I counter their request with questions. Such as: “Do you really need a brochure? How will you use it, internally, externally or both,...
