#SeeYouAtTheMixer

#SeeYouAtTheMixer

I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social...
Creating the Perfect Tagline

Creating the Perfect Tagline

Why Is Having A Tagline So Important? Just as your logo is the visual face of your brand, a tagline is a part of your brand voice. A tagline is said and heard and so it can reach beyond the “physical places” your brand is displayed, i.e. on products, marketing...
Why Can’t Siding Be Sexy?

Why Can’t Siding Be Sexy?

Or Dashing and Chivalrous? One of my long time clients is a home exteriors company — family owned, 20+ years of experience. In working with them, I’ve learn volumes about roofing, siding, gutters, insulation, ventilation, you name it, I can even bore you with how ice...
There’s Hank and Then There’s Hank

There’s Hank and Then There’s Hank

To become near and dear to our hearts and minds, those responsible for building brands should take note of a timeless brownstone hardware store on the corner of 7th Street and Atlantic. The mind is an uncanny organ, how it can pull up decades old memories — just like...