by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Branding
Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing... 
by Kristin Maija Peterson | Feb 3, 2016 | Branding
NPR’s Science Friday, featured a fascinating story on how octopuses use color to communicate. Marine biologists still have a lot of work ahead to interrupt the various shifting colors octopuses display, but it’s clear their use of color to communicate is more... 
by Kristin Maija Peterson | Oct 6, 2015 | Branding
There is ambition. And then there’s passion. Ambition can ultimately lead to greed and self destruction, where as passion, through experience and observation, leads to selflessness, a willing and desire to take an idea, a dream and make it accessible and beneficial to... 
by Kristin Maija Peterson | Sep 22, 2015 | Branding
Earlier this month, (September 3rd, to be exact), a side project of mine finally launched. I should say this was a lot of people’s side project, starting with Nicole Harrison, principle and social media marketing expert behind Social Nicole, LLC, a group of talented... 
by Kristin Maija Peterson | Aug 25, 2015 | Branding
Fashion designers, interior designers and theatre costume designers have long used mood boards as a tool to flush out ideas and direction for their projects. An example of a mood board that could represent a “look and feel” for a fashion or lifestyle brand. Mood... 
by Kristin Maija Peterson | Aug 4, 2015 | Branding, Environment
How many of us are frustrated that we are not moving fast enough when it comes to operating sustainably, ridding ourselves from chronic oil dependency, (including plastics), and being honest that global warming is real? I want to see a faster drive to financing and...
