The Case Against Stock

The Case Against Stock

Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing...
Color Instincts

Color Instincts

NPR’s Science Friday, featured a fascinating story on how octopuses use color to communicate. Marine biologists still have a lot of work ahead to interrupt the various shifting colors octopuses display, but it’s clear their use of color to communicate is more...
Designed For A Mars Space Mission

Designed For A Mars Space Mission

There is ambition. And then there’s passion. Ambition can ultimately lead to greed and self destruction, where as passion, through experience and observation, leads to selflessness, a willing and desire to take an idea, a dream and make it accessible and beneficial to...
Big Dreams Are Made of This

Big Dreams Are Made of This

Earlier this month, (September 3rd, to be exact), a side project of mine finally launched. I should say this was a lot of people’s side project, starting with Nicole Harrison, principle and social media marketing expert behind Social Nicole, LLC, a group of talented...
Oh, What A Mood We’re In!

Oh, What A Mood We’re In!

Fashion designers, interior designers and theatre costume designers have long used mood boards as a tool to flush out ideas and direction for their projects. An example of a mood board that could represent a “look and feel” for a fashion or lifestyle brand. Mood...