Design is a Potent Business Strategy.
How I Can Help You Succeed
Can your target audience tell it’s you — every time, no confusion? Consistency is the best way to get noticed and stay relevant. As time goes by, freshness and new energy are needed — but always with a common thread that is undeniable, uniquely your brand. Design that “looks good” isn’t enough.When design is guided by your brand, it will be recognized, memorable build a relationship with your audience.
When you collaborate with Grand Ciel Design, I make sure every marketing touch-point reinforces your brand’s distinct personality and purpose. My purpose is to present your business or non-profit in its best light and contribute to its growth — connecting and building your brand across print, web, and social media.
Creative Services For Branding + Marketing Success
STRATEGY & PLANNING
This is the first and important part of any project’s success and determines what the most effective deliverables will be to achieve your objectives. Planning involves research, discovering your strengths, weaknesses, opportunities, and threats (SWOT). From this information, I may provide a communications plan and/or creative brief (a short document outlining the project, details and to keep us both focused and accountable) depending on project scope.
MESSAGING & POSITIONING
You may already have brand messaging in play so positioning these messages effectively into your project deliverables will be key for brand clarity, consistency, and trust. If you’re fuzzy on messaging or lacking it all together, I can craft compelling messaging that will be the foundation for building your brand into one that resonates with your audience.
Your brand is your everything. You want clarity, consistency, AND recognition. I have a process to discover your “why” and tell your story to your audience in a compelling, meaningful way. I deliver brand strategy and development for start-ups and brand audits, brand refreshes and brand strategy for organizations who want a stronger position in their marketplace.
I’m experienced in providing a wide variety of high-quality design for print and online. Each design is driven by strategy, planning, messaging and positioning to ensure it achieves your objectives. Every detail is thought out to ensure your brand and message can be implemented seamlessly across your marketing landscape, from print to web, to social media.
Detailed how-to-use guides for new and refreshed branding. Style guides are an essential part of brand management to ensure your brand remains consistent where ever and however it is applied, especially in the hands of third-party vendors. Style guides cover logo usage, placement, typography, color palette, do’s and don’ts, to more in-depth brand applications.
Should your project benefit or need additional skill sets, I can build an A-team of highly-qualified professionals, such as marketing strategies, web developers, videographers, writers, and photographers.
This may be ongoing or as need be, this is the work done to an existing deliverable such as updating a PowerPoint presentation, website updates, re-purposing content, etc.
Deliverables for Every Marketing Touch-Point
Identity / Logo Design
Branding Style Guides
Books & Booklets
One-Page Scroll Sites
Event Theme Branding
Save the Date Promotions