by Kristin Maija Peterson | Oct 6, 2015 | Branding
There is ambition. And then there’s passion. Ambition can ultimately lead to greed and self destruction, where as passion, through experience and observation, leads to selflessness, a willing and desire to take an idea, a dream and make it accessible and beneficial to... 
by Kristin Maija Peterson | Sep 22, 2015 | Branding
Earlier this month, (September 3rd, to be exact), a side project of mine finally launched. I should say this was a lot of people’s side project, starting with Nicole Harrison, principle and social media marketing expert behind Social Nicole, LLC, a group of talented... 
by Kristin Maija Peterson | Aug 25, 2015 | Branding
Fashion designers, interior designers and theatre costume designers have long used mood boards as a tool to flush out ideas and direction for their projects. An example of a mood board that could represent a “look and feel” for a fashion or lifestyle brand. Mood... 
by Kristin Maija Peterson | Aug 4, 2015 | Branding, Environment
How many of us are frustrated that we are not moving fast enough when it comes to operating sustainably, ridding ourselves from chronic oil dependency, (including plastics), and being honest that global warming is real? I want to see a faster drive to financing and... 
by Kristin Maija Peterson | Jul 14, 2015 | Side Project
We all have our share of reading we do for our business — books, articles, and posts to keep us up to date with the latest news and industry trends. But come summer, we want something lighter, a delicious, decadent good story to get lost inside as we dig our toes into... 
by Kristin Maija Peterson | Jul 3, 2015 | Creative Resources
A lot has changed since I was a little girl celebrating the Fourth of July with my younger brother and my mom. We would sit on a blanket in a rural Minnesota field, sprayed down with OFF! to repel mobs of mosquitos, waiting for it to get dark enough for the fireworks... 
by Kristin Maija Peterson | Jun 30, 2015 | Branding
I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social... 
by Kristin Maija Peterson | Jun 16, 2015 | Creativity
Because my business is being creative, I have to protect it like an asset. But creativity is a quality that’s in demand for just about every occupation. Being able to call up your creativity means you likely need to recharge from time to time. We live in a very busy,... 
by Kristin Maija Peterson | Jun 9, 2015 | Branding
Why Is Having A Tagline So Important? Just as your logo is the visual face of your brand, a tagline is a part of your brand voice. A tagline is said and heard and so it can reach beyond the “physical places” your brand is displayed, i.e. on products, marketing... 
by Kristin Maija Peterson | Jun 3, 2015 | Creative Process, Design Thinking
An oldie, but goodie post from the archives — an sampling of my creative process and inspiration. I love “branding” events and giving them that extra special touch. Quick Background: I was approached to design an invitation for the Madison Claire Foundation’s first...
