Oh, What A Mood We’re In!

Oh, What A Mood We’re In!

Fashion designers, interior designers and theatre costume designers have long used mood boards as a tool to flush out ideas and direction for their projects. An example of a mood board that could represent a “look and feel” for a fashion or lifestyle brand. Mood...
Sparks!

Sparks!

A lot has changed since I was a little girl celebrating the Fourth of July with my younger brother and my mom. We would sit on a blanket in a rural Minnesota field, sprayed down with OFF! to repel mobs of mosquitos, waiting for it to get dark enough for the fireworks...
#SeeYouAtTheMixer

#SeeYouAtTheMixer

I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social...
Recharging Your Creativity

Recharging Your Creativity

Because my business is being creative, I have to protect it like an asset. But creativity is a quality that’s in demand for just about every occupation. Being able to call up your creativity means you likely need to recharge from time to time. We live in a very busy,...
Creating the Perfect Tagline

Creating the Perfect Tagline

Why Is Having A Tagline So Important? Just as your logo is the visual face of your brand, a tagline is a part of your brand voice. A tagline is said and heard and so it can reach beyond the “physical places” your brand is displayed, i.e. on products, marketing...
I Was SO Surprised.

I Was SO Surprised.

Really, I was. I had no idea. At last night’s Minnesota Women in Marketing & Communications (MWMC) Annual Year End Event, held at the lovely Minneapolis Event Center, I was presented the “Volunteer of the Year” award. I honestly did not see this coming. Here’s the...
Design is a Function of Connection

Design is a Function of Connection

 I was listening, actually re-listening to Brené Brown’s speech at the 99 U conference given maybe a year ago. While her talk was on “Stop Focusing on Your Critics,” there was a line near the beginning where she said, “Design is a function of connection” that hit...
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