The Case Against Stock

The Case Against Stock

Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing...
People Get Really Emotional About Dirt

People Get Really Emotional About Dirt

Our client, Blue Thumb — Planting for Clean Water® has one overarching mission to teach people how to combat dirty water runoff, the No.1 threat to our waterways. Part of that mission is helping people understand and prepare for climate change by creating resiliency...
On Craftsmanship

On Craftsmanship

I have been hearing a buzz around craftsmanship lately. For instance, the speaker at an upcoming Minneapolis’ Creative Mornings, is Sarah Schultz, the new Executive Director of the American Craft Council will be speaking on “Craft.” And last month I attended an...
What It Means to Be Resilient

What It Means to Be Resilient

When people are confronted with daunting problems like climate change, water pollution, and the demise of bee populations, they think to themselves “What can I do as an individual that will make any difference?” As it turns out, it’s more than people think. For the...

A New Year’s Wish

  Every year I create and design a holiday card. I had been doing an interpretation of “The Twelve Days of Christmas” for the past four years and the whole “golden rings” part didn’t seem fitting for this year’s greeting — especially in light with all that has...
Going Native

Going Native

Educational and Environmental Project Part 2 (or as I call it “Going Native”) + The Minnesota State Fair — how fun is that?! Once again I am delighted to be selected as part of MP&G Marketing Solutions’s team (who are Master Water Stewards themselves) and with...
Everything Starts with a Need

Everything Starts with a Need

I’m seated in the intimate glow of the NORD TASTING ROOM among a wonderful group of women who make up our local NAWP. It’s a Wednesday evening, the March chapter meeting and we’re celebrating women entrepreneurs. “Here, try this. I love this. I eat it every day. It’s...
Color Instincts

Color Instincts

NPR’s Science Friday, featured a fascinating story on how octopuses use color to communicate. Marine biologists still have a lot of work ahead to interrupt the various shifting colors octopuses display, but it’s clear their use of color to communicate is more...