by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Branding
Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing... 
by Kristin Maija Peterson | Aug 21, 2018 | Environment
Our client, Blue Thumb — Planting for Clean Water® has one overarching mission to teach people how to combat dirty water runoff, the No.1 threat to our waterways. Part of that mission is helping people understand and prepare for climate change by creating resiliency... 
by Kristin Maija Peterson | Aug 14, 2018 | Creative Process
Children come into this world equipped with a very powerful word — Why. They ask lots of why questions about anything and everything. It’s their way of gathering data and learning how the world works — often to the exasperation of tired parents. As we grow up, go... 
by Kristin Maija Peterson | Jun 15, 2018 | Creativity, Design Thinking
I have been hearing a buzz around craftsmanship lately. For instance, the speaker at an upcoming Minneapolis’ Creative Mornings, is Sarah Schultz, the new Executive Director of the American Craft Council will be speaking on “Craft.” And last month I attended an... 
by Kristin Maija Peterson | Aug 23, 2017 | Environment
When people are confronted with daunting problems like climate change, water pollution, and the demise of bee populations, they think to themselves “What can I do as an individual that will make any difference?” As it turns out, it’s more than people think. For the... by Kristin Maija Peterson | Dec 30, 2016 | Creative Inspiration
Every year I create and design a holiday card. I had been doing an interpretation of “The Twelve Days of Christmas” for the past four years and the whole “golden rings” part didn’t seem fitting for this year’s greeting — especially in light with all that has... 
by Kristin Maija Peterson | Oct 18, 2016 | Environment
Educational and Environmental Project Part 2 (or as I call it “Going Native”) + The Minnesota State Fair — how fun is that?! Once again I am delighted to be selected as part of MP&G Marketing Solutions’s team (who are Master Water Stewards themselves) and with... 
by Kristin Maija Peterson | Aug 18, 2016 | Creative Inspiration
My project with the Minnesota DNR Arbor Month Celebration (2016) wrapped up months ago. Yet, the aftermath has left me with greater understanding and appreciation of trees and the many health benefits they provide us. I’ve learned so much from the background research... 
by Kristin Maija Peterson | Mar 8, 2016 | Creative Inspiration
I’m seated in the intimate glow of the NORD TASTING ROOM among a wonderful group of women who make up our local NAWP. It’s a Wednesday evening, the March chapter meeting and we’re celebrating women entrepreneurs. “Here, try this. I love this. I eat it every day. It’s... 
by Kristin Maija Peterson | Feb 3, 2016 | Branding
NPR’s Science Friday, featured a fascinating story on how octopuses use color to communicate. Marine biologists still have a lot of work ahead to interrupt the various shifting colors octopuses display, but it’s clear their use of color to communicate is more...
