by Kristin Maija Peterson | Jan 29, 2019 | Environment
Photo credit: Aaron Lee via Unsplash.com. This post is inspired by attending a Climate Change and Water workshop hosted by Fresh Water and Climate Generation: A Will Steger Legacy. Growing up in Minnesota, the scariest thing about “Mother Nature” was that she could... 
by Kristin Maija Peterson | Jan 4, 2019 | Environment
Photo credit: Daniel Hjalmarsson via Unsplash.com Northern Green is an annual conference “Where Outdoor Pros Connect + Grow” held every January at the Minneapolis Convention Center. This year’s conference runs from January 15th through 17th. Attendees are owners of... 
by Kristin Maija Peterson | Nov 28, 2018 | Design Thinking
I know, I know. We are incredibly exhausted from the 2018 mid-term elections. Yet it was a marvel to witness and be a part of. More than 47 percent of voting-eligible came out to cast their vote ~ a 50-year high turnout for a mid-term election. That statistic gives me... 
by Kristin Maija Peterson | Nov 13, 2018 | Design Thinking
People have ideas of what design is. The dictionary states that design (as a noun) is a plan to show the look and function of something that will be built. It also references design as a pattern, style, shape, composition, and form. An intention is the third –... 
by Kristin Maija Peterson | Nov 1, 2018 | Creative Resources, Practical Resources
Here’s my short list of stock imagery websites that I have used myself and vetted for the cheesiness factor, from free to very reasonable. There are iStock.com and Bigstock.com which are OK, you can find some decent royalty-free images on these sites. But if you’re... 
by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Design Thinking
How Stock Imagery Can Be Your Best Friend While I’m a big fan of organizations having a library of custom photography to authentically represent their brand in the world, there is a place and space for stock imagery to reflect your brand, too. It just takes some... 
by Kristin Maija Peterson | Nov 1, 2018 | Best Practices, Branding
Why {Some} Stock Photography Should Not Represent Your Brand First, let me be up front and honest. I have had to use stock photography for client projects more times than I care to admit. In those cases, it was because there was no time, no budget and/or no existing... 
by Kristin Maija Peterson | Oct 24, 2018 | Best Practices, Creative Resources
Getting the Most Out of Your Content. Yes, there are TONS of articles out there listing ways to repurpose your content. The possibilities can seem as overwhelming as it is to create new content. Here to make it possible are seven basic, effective, manageable ways to... 
by Kristin Maija Peterson | Aug 21, 2018 | Environment
Our client, Blue Thumb — Planting for Clean Water® has one overarching mission to teach people how to combat dirty water runoff, the No.1 threat to our waterways. Part of that mission is helping people understand and prepare for climate change by creating resiliency... 
by Kristin Maija Peterson | Aug 14, 2018 | Creative Process
Children come into this world equipped with a very powerful word — Why. They ask lots of why questions about anything and everything. It’s their way of gathering data and learning how the world works — often to the exasperation of tired parents. As we grow up, go... 
