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Ashwood Family Council

Art Direction, Branding, Website Design

Ashwood Family brand image brand messaging


When a big family is running a big family business for generations with extended family living across the country, how (before Facebook) did they all stay connected? As Facebook does exist, even a family “dynasty” wants its privacy. Enter the Family Council website.

Family Council websites have been around as a content management system for keeping large families connected, organize reunions, birthdays and other family events. Since I wasn’t loving the rigid template look and feel of those available online, I decided to do one better.

NOTE: This project was a “proof of concept” that was used as part of a client presentation and a colleague collaboration.

Ashwood Family Council website homepage design
Ashwood Family Council website design

Every family is unique, so I started by creating a fictional family (The Ashwoods) with its own fictional business and brand (Ashwood Brothers Construction Company) as a starting point for the concept. The secure log-in website would have a duel purpose — organize the family side of business and organize family affairs. The deeper underlining purpose of this family council website is to stay connected across miles and generations.

website calendar page design
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