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Turn The Beat Around

Art Direction, Branding, Web Design, Print Design

disco theme invitation fundraising event

PROJECT DETAILS: For this fundraiser, the theme has a beat, a Disco beat. From a design and branding perspective, it meant researching the times. (I grew up during the 70’s at Disco’s height, but culturally, didn’t recall much of the details surrounding the music craze.)

First on my list, create an “official theme” to promote the fundraiser. Most Disco song lyrics have sexual undertones, so a “squeaky clean” tune was needed to work for the Madison Claire Foundation fundraiser and brand. (One of the foundation’s core missions is to build a universal accessible playground in Woodbury, MN). Finding the song “Turn The Beat Around” by Vicki Sue Robinson (1976) met the board’s approval and we were off to the dance floor.

I researched the Disco 70’s era color combinations, fashion and slang to write the invitation copy. Searching out the decade’s vinyl record albums and poster designs lead to picking the right typography that would give the gala invitation that 70’s look and feel. Taking inspiration from history and NYC’s hot Studio 57, where many Disco artists performed, I designed the invitation to work as a mini-poster / flyer, like those handed out and posted to promote nightly acts at the famous nightclub. Our gala was being held at the Fine Line Music Cafe in downtown Minneapolis, a famous nightclub in its own right.

inside view disco invitation fundraising event
Foundation disco inspiried invitation mini-poster for fundraising event

To keep mailing costs in check (invitation, plus RSVP card sent with just one first class stamp), 
I chose a line of text weight paper for the invitation. The invitation concept was a barrel-fold invitation that opened to reveal the theme with energetic colors and graphics and on the reverse side working as a “mini-poster” with event details. Once folded, the invitation and RSVP card fit into the bright magenta open-ended No. 10 envelope selected for mailing.

disco dance fundraiser rsvp two-sided card design
Disco Dance Save the Date postcard design

ABOVE: Disco Dance Gala Fundraiser “Save The Date” Postcard. BELOW: Disco-Themed Graphic for Website Registration Page and Event E-mail Blasts.

disco dance fundraiser e-blast design
disco dance fundraiser gala Facebook sweepstakes gate page design

ABOVE: Facebook Fan Gate Page for Disco Dance Gala Fundraiser Sweepstakes. BELOW: Eventbee Ticket Page Banner for Disco Dance Gala Fundraiser and Facebook Timeline Cover Image Promoting the Event.

disco dance fundraiser gala Eventbee web banner and Facebook event timeline design

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DELIVERABLES
Event Branding
Messaging + Copy
Gala Invitation
Event Mini-Poster
RSVP Card
Save the Date Postcard
Event Web Badges
Website Event Page
E-mail Blasts
Facebook Timeline Event Image
Facebook Event Sweepstakes
Eventbee Ticket Page Banner

PARTNERSHIP
Project Coordination
with SocialNicole, LLC

RESULTS
Disco Gala Event raised $44,000

PRINTER-IN-KIND
TJ Associates Printing

You always do such a fabulous job, we love you!!! The Event Bee registration page looks fantastic and have the coolest invites in town!”



— Dana Millington, President, Madison Claire Foundation

ABOUT THE MADISON CLAIRE FOUNDATION

The Madison Claire Foundation helps communities to set a new standard of accessibility and innovation to change the way people think about play. Its first project – Madison’s Place Playground – will serve as a model for future projects in other communities in Minnesota. Its mission is to enhance the lives of children and families living with physical and developmental disabilities by giving them the opportunity to play alongside others through the creation of a universal playground. Playgrounds should be for everyone! View Site: Madison Claire Foundation