Turn The Beat Around
Art Direction, Branding, Web Design, Print Design
PROJECT DETAILS: For this fundraiser, the theme has a beat, a Disco beat. From a design and branding perspective, it meant researching the times. (I grew up during the 70’s at Disco’s height, but culturally, didn’t recall much of the details surrounding the music craze.)
First on my list, create an “official theme” to promote the fundraiser. Most Disco song lyrics have sexual undertones, so a “squeaky clean” tune was needed to work for the Madison Claire Foundation fundraiser and brand. (One of the foundation’s core missions is to build a universal accessible playground in Woodbury, MN). Finding the song “Turn The Beat Around” by Vicki Sue Robinson (1976) met the board’s approval and we were off to the dance floor.
I researched the Disco 70’s era color combinations, fashion and slang to write the invitation copy. Searching out the decade’s vinyl record albums and poster designs lead to picking the right typography that would give the gala invitation that 70’s look and feel. Taking inspiration from history and NYC’s hot Studio 57, where many Disco artists performed, I designed the invitation to work as a mini-poster / flyer, like those handed out and posted to promote nightly acts at the famous nightclub. Our gala was being held at the Fine Line Music Cafe in downtown Minneapolis, a famous nightclub in its own right.
To keep mailing costs in check (invitation, plus RSVP card sent with just one first class stamp), I chose a line of text weight paper for the invitation. The invitation concept was a barrel-fold invitation that opened to reveal the theme with energetic colors and graphics and on the reverse side working as a “mini-poster” with event details. Once folded, the invitation and RSVP card fit into the bright magenta open-ended No. 10 envelope selected for mailing.
ABOVE: Disco Dance Gala Fundraiser “Save The Date” Postcard. BELOW: Disco-Themed Graphic for Website Registration Page and Event E-mail Blasts.
ABOVE: Facebook Fan Gate Page for Disco Dance Gala Fundraiser Sweepstakes. BELOW: Eventbee Ticket Page Banner for Disco Dance Gala Fundraiser and Facebook Timeline Cover Image Promoting the Event.
Messaging + Copy
Save the Date Postcard
Event Web Badges
Website Event Page
Facebook Timeline Event Image
Facebook Event Sweepstakes
Eventbee Ticket Page Banner
with SocialNicole, LLC
Disco Gala Event raised $44,000
TJ Associates Printing
You always do such a fabulous job, we love you!!! The Event Bee registration page looks fantastic and have the coolest invites in town!”
— Dana Millington, President, Madison Claire Foundation
ABOUT THE MADISON CLAIRE FOUNDATION
The Madison Claire Foundation helps communities to set a new standard of accessibility and innovation to change the way people think about play. Its first project – Madison’s Place Playground – will serve as a model for future projects in other communities in Minnesota. Its mission is to enhance the lives of children and families living with physical and developmental disabilities by giving them the opportunity to play alongside others through the creation of a universal playground. Playgrounds should be for everyone! View Site: Madison Claire Foundation