Blue Thumb Partner Recognition Event
Creative Direction, Event Branding, Print and Web Design
THE OPPORTUNITY & PROJECT DETAILS:
When you’re a non-profit whose life force is dependent upon partnerships, you want those partners to know how valued they are and retain their commitment to your cause. For Blue Thumb — Planting for Clean Water® Partners Thumbs Up! Recognition Event, we declared Blue Thumb Partners to be the Finest On Earth™ as part of the theme graphic for the event. (It was so well liked by the client that Blue Thumb plans to leverage this concept in future marketing efforts).
SHOWN ABOVE: Blue Thumb’s Partner Recognition Event Theme Graphic
Blue Thumb’s mission is simple — to address the number one threat to water quality – stormwater runoff – as declared by the US Environmental Protection Agency. Blue Thumb — Planting for Clean Water® program is about developing ecologically functional landscapes, as in raingardens, native plants and shoreline stabilization projects to reduce runoff and improve water quality.
Blue Thumb’s goal – to have 10,000 plantings by 2020 is not so simple. For that Blue Thumb needs strategic partners – watershed districts, conservation districts, cities and counties, nonprofit organizations, private businesses, such as native plant nurseries, landscape designers and installers, equipment and material suppliers, and others, working together towards this goal.
SHOWN ABOVE: The Blue Thumb Partner Recognition Theme Graphic was designed to have multiple applications should the client request it — as in these web badges shown above, to t-shirts, tote bags, stickers — you name it.
ABOVE: To keep within the client’s budget, a postcard as invitation was sent to current and potential partners. Partnership program materials and agreement forms were updated with garden silhouette mastheads and improved design and layout to create a uniform Blue Thumb Partner packet.
ABOVE: Prior to its Partner Recognition Event, Blue Thumb’s website homepage needed a boost to make it more effective for the organization. Using its website’s current WordPress theme, we modified the homepage with a larger image+messaging slider to support their core mission “Planting for Clean Water.” The web copy was updated to better clarify “why people should plant for clean water” “what is Blue Thumb” and ”who is a Blue Thumb Partner” with clean button links to guide visitors deeper into the website.
To give Blue Thumb Partners greater exposure on the homepage, partner logos are displayed (sized in equal proportions), in an auto-scroll slideshow. Each partner logo links to its own description details page within the Blue Thumb website. At the bottom, a big “Call to Action” banner with “Make the Pledge to Plant for Clean Water” messaging rounds out Blue Thumb’s improved homepage with its brand look and feel.
This project was in collaboration with MP&G Marketing Solutions who provided a communications plan and strategy, key messages, client and project management.
Web Consulting & Design
Partner Agreement Templates
Kristin always surprise me with her willingness to dig deep into the strategy and her creative vision. The result is a thoughtful integrated design that brings clarity beyond the design.
~ Mary Pat McNeil
MP&G Marketing Solutions
ABOUT BLUE THUMB
Blue Thumb—Planting for Clean Water® is a public/private partnership that promotes native plants, raingardens, and shoreline stabilization projects to reduce runoff and improve water quality.
Partners include local governmental units (watershed districts, conservation districts, cities and counties), non-profit organizations, and private companies such as nurseries, landscape design and build companies, and other companies that are working toward Blue Thumb goals.
Blue Thumb is operated and managed by Metro Blooms through a license agreement with the Rice Creek Watershed District.
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