Featured Project
Direct Mail Campaign
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece speaks to homeowners who have experienced damage to their home due to hail or
high winds. Visuals and tone add a touch of humor, yet empathy for homeowners who just want to get their
house back to being structurally sound.
Mouse over cover image to view the backside.
View inside spread.
About the Campaign: Xtreme Exteriors is a General Contractor and Home Exteriors Licensed Professional that has
been serving all of Minnesota and Western Wisconsin for over 20 years. They take pride in their expertise and offer
high value workmanship, creative solutions and promote green building practices — all at affordable rates. They wanted
a direct mail campaign that matches their business mission and approach. This meant a look and message that is
attention-getting, personable, clean, smart and speaks to their three major audiences. Pieces designed to be
self-mailers, fit in a No. 10 envelope or used as a leave-behind. Several of these direct mail pieces were adapted
to function as door hangers and promotional flyers.
Writer: Ellen Shriner, Ellen Shriner Communications
Website: xtremeexteriors.com
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece speaks to townhome associations and property mangers. Quality siding, roofing, deck and
windows with low maintenance is huge to this audience. Highlights Xtreme Exteriors experience and working
knowledge of multi-housing communities.
Mouse over cover image to view the backside.
View inside spread.
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece speaks to remodelers. As a home exteriors licensed contractor, Xtreme Exteriors wanted to show
their experience and shared concern for quality to professional remodelers.
Mouse over cover image to view the backside.
View inside spread.
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece speaks to homeowners looking to remodel and/or have exterior home improvements made.
The message is there a number of advantages to having home improvement done during the fall and winter month
as well acknowledge that Xtreme Exteriors conducts home exterior projects year round.
Mouse over cover image to view the backside.
View inside spread.
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece is directed towards townhome association management companies. It also educates on the
dangers of too much snow build-up on roofs as they can lead to costly ice dams.
Mouse over cover image to view the backside.
View inside spread.
Client: Xtreme Exteriors, N.A. Inc.
Info: Direct mail piece is directed towards townhome association management companies. The main message is that
repair jobs are not only completed correctly, they are done to last, adding value and savings over the long haul and
ensuring the safety of residents.
Mouse over cover image to view the backside.
View inside spread.
Selected Work
Direct Mail Postcard
Client: Prairie Oak Builders
Info: Direct mail postcard promoting custom home remodeling that coincided with website
launch. Client received numerous “request for estimates” calls just days after the mailing.
{ Mouse over postcard image to view the backside }
Writer: Elizabeth Child, Elizabeth Child & Company
Website: prairieoakbuilders.com
Promotional Postcard
Client: Shen Men ~ A Healing Arts Collaborative
Info: Postcard offering alternative, drug-free therapy programs to parents with
children who are coping with health related issues. Design based on look and feel of
the website.
Website: shen-men.com
Health Program Brochure
Client: Shen Men ~ A Healing Arts Collaborative
Info: Brochure directed towards parents whose children are struggling with learning and
behavior issues. An alternative fold {at about the same cost of a tired tri-fold} worked well
with client’s logo. Brochure used as a take-one and fits into a standard No.10 envelope
for mailings.
Promotional Program
Client: Ready Credit Corporation
Info: Take-one kiosk brochure promoting the benefits of debit card program
directed towards the un-banked and consumer convenience. Accordion fold design
with English on one side, Spanish on the other. {Mouse over brochure to view
other end.} Sandwich board posters, window cling banners and electronic ads designs
where part of the project.
Flyer and Poster
Client: Trinity Lutheran Congregation
Info: Flyer promoting annual church rally {on left} designed to function as a “brochure” when folded {with the
mural image as the front cover} for mailing or left open for posting. Poster promoting grief support group sessions
{on right} designed to work larger as a poster and reduced in size for newsletter insert.
Print Ads
Client: Bracetron, Inc.
Info: Ads ran as part of adveditorials in trade publications.
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