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Sparks!

Sparks!

A lot has changed since I was a little girl celebrating the Fourth of July with my younger brother and my mom. We would sit on a blanket in a rural Minnesota field, sprayed down with OFF! to repel mobs of mosquitos, waiting for it to get dark enough for the fireworks...
#SeeYouAtTheMixer

#SeeYouAtTheMixer

I love “branding” events. Though they are sort lived, involve loads of planning, prep and coordination, creating an “image” and “vibe” for an event is a unique and playful challenge I really enjoy. When asked to create an online promotion for an upcoming summer social...
Recharging Your Creativity

Recharging Your Creativity

Because my business is being creative, I have to protect it like an asset. But creativity is a quality that’s in demand for just about every occupation. Being able to call up your creativity means you likely need to recharge from time to time. We live in a very busy,...
Creating the Perfect Tagline

Creating the Perfect Tagline

Why Is Having A Tagline So Important? Just as your logo is the visual face of your brand, a tagline is a part of your brand voice. A tagline is said and heard and so it can reach beyond the “physical places” your brand is displayed, i.e. on products, marketing...
I Was SO Surprised.

I Was SO Surprised.

Really, I was. I had no idea. At last night’s Minnesota Women in Marketing & Communications (MWMC) Annual Year End Event, held at the lovely Minneapolis Event Center, I was presented the “Volunteer of the Year” award. I honestly did not see this coming. Here’s the...
Design is a Function of Connection

Design is a Function of Connection

I was listening, actually re-listening to Brené Brown’s speech at the 99 U conference given maybe a year ago. While her talk was on “Stop Focusing on Your Critics,” there was a line near the beginning where she said, “Design is a function of connection” that hit...
Why and When Do You Want a Creative Brief

Why and When Do You Want a Creative Brief

If you’ve never worked with a designer or a creative team before, our process may feel completely mystical. After all, it appears we can create something out of nothing. As magical as this may seem, there are logical steps to the creative process, and it starts by...
Why Can’t Siding Be Sexy?

Why Can’t Siding Be Sexy?

Or Dashing and Chivalrous? One of my long time clients is a home exteriors company — family owned, 20+ years of experience. In working with them, I’ve learn volumes about roofing, siding, gutters, insulation, ventilation, you name it, I can even bore you with how ice...
There’s Hank and Then There’s Hank

There’s Hank and Then There’s Hank

To become near and dear to our hearts and minds, those responsible for building brands should take note of a timeless brownstone hardware store on the corner of 7th Street and Atlantic. The mind is an uncanny organ, how it can pull up decades old memories — just like...