Why Can’t Siding Be Sexy?

Why Can’t Siding Be Sexy?

Or Dashing and Chivalrous? One of my long time clients is a home exteriors company — family owned, 20+ years of experience. In working with them, I’ve learn volumes about roofing, siding, gutters, insulation, ventilation, you name it, I can even bore you with how ice...
There’s Hank and Then There’s Hank

There’s Hank and Then There’s Hank

To become near and dear to our hearts and minds, those responsible for building brands should take note of a timeless brownstone hardware store on the corner of 7th Street and Atlantic. The mind is an uncanny organ, how it can pull up decades old memories — just like...
Questions to Ask When You Think You Need A Brochure

Questions to Ask When You Think You Need A Brochure

When a client comes to me stating, “We need a brochure” I don’t immediately imagine about what their brochure will look like, instead I counter their request with questions. Such as: “Do you really need a brochure? How will you use it, internally, externally or both,...
Good Design is Simple. Sleep On It.

Good Design is Simple. Sleep On It.

Funny Things Happen in REM. What DO designers dream about besides the latest computer upgrade, new studio digs and high exposure projects? It’s all that and more, but typically not “product lines” with me. (I do dream up design ideas to try out in waking hours — an...